KILWAUGHTER
Big impact for a brand that doesn’t blend in.
The Brief
We were commissioned by Kilwaughter to support their Unmistakably K Rend campaign with a suite of high-impact CGI videos.
The goal? To amplify K Rend’s brand identity in a bold, unforgettable way through a series of scroll-stopping digital moments. Each video focuses on a unique aspect of the product while tying back to Kilwaughter’s reputation for quality, durability, and visual appeal. With two films already released and a third on the way, the campaign is shaping up to be a standout in the construction and building products space.
60%
INCREASE IN SOCIAL MEDIA ENGAGEMENT
35%
UPLIFT IN IN-STORE SALES
25%
GROWTH IN ONLINE ORDERS
The Process
From the outset, our goal was to create visual metaphors that were unmistakably K Rend - loud, bold, and impossible to ignore. We worked closely with Kilwaughter’s internal team to ideate, storyboard, and build concepts that could carry across multiple releases while maintaining consistency in tone and branding.
Storyboard & Filming
Each video began with a creative ideation session, where we explored ways to make the product's features feel epic and dynamic. Once concepts were approved, we developed storyboards and selected live-action base shots where required. The CGI takeover was designed to surprise and delight, aligning with the campaign’s confident tone.
Modelling & Animation
We created high-detail 3D models of K Rend tubs and product bags, ensuring each asset was built to scale and branded with accuracy. Materials were crafted to replicate real-world finishes, from the texture of the bags to the sleek, durable surface of the tubs. The animation focused on dynamic movement and impact, dropping, rolling, or interacting with the environment in bold and unexpected ways. Every motion was designed to reinforce the product’s strength, reliability, and unmistakable presence.
Rendering & Post Production
To unify the series visually, we developed a distinct look: crisp lighting, bold compositions, and a slightly surreal tone that leans into CGI’s strengths. Final grading and compositing ensured brand consistency across each piece, while punchy sound design helped elevate each moment’s impact on social.