CGI stands for Computer-Generated Imagery. It refers to visuals created using 3D computer software, commonly used in advertising, film, and digital campaigns.

CGI is made using 3D modelling, animation, and rendering software. We build digital scenes, animate elements, and render high-quality visuals to create lifelike images or videos for advertising, film, and product visuals.

FOOH stands for Fake Out-of-Home advertising. It uses CGI to create the illusion of real-world billboards or stunts, designed to go viral on social media. FOOH is a digital-first way to capture attention without the cost of physical ad placement.

FOOH ad pricing varies by complexity, but typically ranges from £4,800 to £20,000+. Costs depend on factors like animation detail, shoot location, product realism, and number of scenes or assets. Every campaign is bespoke and tailored to your goals.

No, CGI (Computer-Generated Imagery) and AI (Artificial Intelligence) are not the same. CGI involves manually creating visuals using 3D software, while AI uses algorithms to generate or assist with content automatically. CGI requires skilled artists, whereas AI relies on machine learning.

CGI ads are advertisements created using computer-generated imagery, often featuring hyper-real visuals, 3D animation, or surreal scenes. They're used in digital campaigns, social media, and fake out-of-home (FOOH) advertising to grab attention and showcase products in innovative ways.

CGI ads offer unlimited creative freedom, allowing brands to visualise ideas that aren’t possible in real life. They’re cost-effective, easily editable, and can deliver high-impact, scroll-stopping visuals that boost engagement on digital platforms.

Yes, CGI ads are more eco-friendly than traditional shoots. They eliminate travel, reduce physical materials and waste, and lower the carbon footprint by keeping production entirely digital.

FOOH videos are Fake Out-of-Home CGI ads that show virtual billboards, product stunts, or digital installations placed in real-world locations. They're designed to look real but are created entirely with 3D animation and visual effects to drive viral engagement online.

OOH (Out-of-Home) advertising refers to physical ads like billboards, posters, and transit ads in public spaces.

FOOH (Fake Out-of-Home) advertising uses CGI to simulate those ads digitally, creating eye-catching content for online audiences without installing anything in real life.

3D animation is the process of creating moving images in a three-dimensional digital space. It involves modelling objects, rigging them with virtual skeletons, and animating motion frame by frame. Common in film, advertising, product visuals, and CGI campaigns, it brings ideas to life with depth and realism.

3D animation helps brands stand out with eye-catching, realistic visuals. It allows for dynamic product showcases, explains complex ideas clearly, and is versatile across platforms. It boosts engagement, enhances storytelling, and creates memorable, high-impact content.

In CGI and 3D animation, rendering is the process of converting a digital 3D scene into a final image or video. It applies lighting, textures, shadows, and effects to create photorealistic visuals ready for use in ads, film, or social media.

Branding is the process of defining and shaping how a business is perceived. It includes your visual identity (logo, colours, design), tone of voice, and overall message. Strong branding builds trust, recognition, and emotional connection with your audience.

Branding is important because it creates a memorable identity, builds trust and credibility, and helps you stand out in a crowded market. It drives customer loyalty and ensures your business is recognisable and consistent across all touchpoints.

Branding strategies are plans and approaches used to shape how a brand is seen. They include brand positioning, messaging, visual identity, tone of voice, and target audience alignment. Effective strategies ensure consistency, boost recognition, and drive long-term business growth.