Insights on CGI, FOOH & Creativity

CGI has been part of our lives for decades through games and film. Over the last two years, it has moved decisively into advertising and marketing. The stage has shifted from a single TV spot to the phone in your customer’s hand. In that world, you have seconds, not minutes. Our CGI campaigns regularly reach millions organically. They travel because the moments feel real enough to believe and bold enough to share. If it makes you look twice and send it to a mate, we are on th

Can you remember the first time you clocked that something on screen wasn’t real but felt real enough to believe for a second? For a lot of us it was film. Dinosaurs that breathed, bullets paused in mid air, cities that couldn’t exist. That same tech has powered TV ads for decades too. Glossy cars on cliff roads. Perfect food that somehow steams forever. CGI has been in advertising a long time.  What’s changed is where the magic shows up. CGI is no longer reserved for big set