OMNI
Wellness in a can, branding with purpose.
The Brief
OMNI approached us as a startup in the natural energy drink space, with a mission to disrupt the market using a fusion of nature, neuroscience, and clean aesthetics. They needed a full brand identity that would feel premium yet grounded, rooted in wellness, backed by science, and accessible to a health-conscious audience. With no existing assets, our task was to bring this vision to life from the ground up.
60%
INCREASE IN SOCIAL MEDIA ENGAGEMENT
35%
UPLIFT IN IN-STORE SALES
25%
GROWTH IN ONLINE ORDERS
The Process
We kicked off with collaborative workshops to define OMNI’s positioning, audience personas, and visual tone. From there, we explored naming, colour theory, and structural packaging to create an identity that balanced energy with clarity. Our goal was to give OMNI a visual language that could confidently compete in global wellness markets while staying true to its natural roots.
Brand Strategy & Identity
We developed a flexible brand system designed to scale with OMNI’s product range. The core identity featured a modern wordmark and a set of soft, clean colourways to reflect the product’s natural science base. The tone of voice was intentionally calm and informative, focusing on benefits over buzzwords.
Packaging Design
We created sleek can designs with clear flavour segmentation and eye-catching shelf presence. Each can leaned into simplicity, letting the OMNI brand shine while ensuring regulatory info and nutritional details were integrated with elegance.
Website & Launch Assets
With all assets in place, we moved into rendering and final polish. Using matched lighting and camera data, we composited the CGI elements seamlessly into the real-world footage, paying close attention to shadows, reflections, and integration details. Colour grading was used to enhance the warmth and vibrancy of the scene, while subtle environmental effects added realism and charm. The finished piece was exported in a format optimised for social media, designed to capture attention instantly and spread the feeling of spring across digital platforms.